While some reputed industries are still manufacturing original shawls, most have become dependent on supplies from Ludhiana. On her request, a local weaver wove a shawl that later paved way for commercial manufacturing of Kullu shawls. A popular folklore about the origin of contemporary patterns in Kullu shawl is that renowned actor Devika Rani, who was also the daughter-in-law of celebrated Russian painter Nicholas Roerich who had settled in Kullu, had come to the town in 1942. Popular worldwide for their patterns and designs, Kullu shawls remain in great demand among tourists who want to take them back as souvenirs. Even big cooperative societies such as Bhuttico, with an annual turnover of Rs 25 crore, want the state government to save the handloom industry from the onslaught of machine-made shawls reaching Kullu and other parts of country under the banner of Kullu shawls. It is not only weavers who are worried about their future. Now only cooperative societies and commercial shawl industries are into the business of manufacturing Kullu shawls," she adds. People are slowly giving up weaving and opting for other jobs. Guddi Devi says that until some years ago, income from weaving shawls was decent, but across the last few years, it has been difficult to make both ends meet as shopkeepers are placing very few orders with those of her ilk and they now find it more convenient to make bulk orders for power loom products that come in attractive colours and designs. Life has become difficult for her and more than 20,000 other weavers of the district as fake Kullu shawls being made in Ludhiana flood the district. "Machine-made shawls have ruined us," she laments. The finesse of her weave, beautiful and varied geometrical patterns were known in the village. Whether you need help choosing the perfect restaurant, discovering the best places to try local flavors, or finding the most stunning views in town, is with you every step of the way for your trip to Kullu.Until some years ago, 58-year-old Guddi Devi of Surad village in Kullu was extremely proud of her shawl-making skills. Planning ahead is the most effective way to ensure your whole travel experience goes smoothly. Once you know what to do in Kullu, you can reserve and book in advance for the best travel experience possible. Make your journey from Ludhiana (LUH) to Kullu (KUU) a trip to remember by using to view Kullu attractions before you arrive. Pack your travel accessories, make a must-see bucket list, and book your flight to Kullu on today! With, you can search for available flights and hotel rooms, and then make your booking quickly and easily online and on the go.
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